50% Business Partner

50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.

* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency

* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team

* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers