Responsibilities:
The Segment Intelligence Manager is responsible for gathering and analyzing
market data to provide insights and recommendations to support decision-making
and strategic planning within the organization. This role involves monitoring
industry trends, conducting competitive analysis, and identifying growth
opportunities in specific market segments. The Segment Intelligence Manager
works closely with segment teams to develop and implement strategies that drive
business growth and enhance the organization's competitive advantage.


What will you do?

* Conduct market research and analysis to identify trends, opportunities, and
threats within specific market segments.
* Monitor and analyze competitor activities, including pricing, product
offerings, and marketing strategies.
* Collect and analyze customer data to identify customer needs, preferences,
and behaviors.
* Collaborate with product development teams to define target customer
profiles and develop customer-centric product strategies.
* Provide insights and recommendations to segment team on market dynamics,
competitive landscape, and potential growth opportunities.
* Develop and maintain competitive intelligence databases and reports to
support decision-making processes.
* Stay updated on industry trends, market conditions, and regulatory changes
that may impact the organization's business.
* Collaborate with marketing teams to develop effective marketing campaigns
and messaging strategies.
* Support segment sales teams by providing market intelligence and competitor
analysis to help identify sales opportunities and improve sales strategies.
Requirements:

* We are looking for a passionate person, a natural resourceful collaborator,
who can further develop this important business line with a strong vision and
capability to achieve results above expectations. A personal drive with
entrepreneurial spirit and high level of energy, a person with a passion to
develop and motivate people and to see them grow and with a strong belief that
as a team we can make it happen.
* We believe that you are a successful marketing person with extensive
experience in market research, competitive intelligence, or a related field.
* Ideally you are coming from the industry and market dynamics relevant to
the organization's business.
* You have excellent written and verbal communication skills, with the
ability to present findings and recommendations to diverse audiences.
* You have a university degree in business, marketing, economics, or a
related field. A master's degree is preferred.
* You have strong analytical and problem-solving skills, with the ability to
interpret complex data and draw meaningful insights. Proficient in using data
analysis software and tools, such as Excel, SPSS, or Tableau.
* You have ability to work collaboratively with cross-functional teams and
build effective relationships with stakeholders.