职位描述
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Position Summary:
负责市场部的数字营销活动,配合总部及本地市场部团队完成各类推广营销工作及其它项目的优化工作。
Be responsible for the digital marketing activities of the marketing department, and cooperate with the global and local marketing team to complete various promotion and marketing work and the optimization of other projects.
Duties and Responsibilities:
1. 与公司销售、客服等部门紧密合作,参与并制定年度 Campaign 战略和计划,执行并跟踪相关营销活动;
Work closely with the sales, customer service and other departments of Busch China to participate in and develop annual campaign strategies and plans, implement and track relevant marketing activities;
2. 结合营销计划,管理和优化现有数字营销平台,挖掘新的数字营销方式,提高品牌可见度和参与度;
Combine with marketing plans, manage and optimize existing digital marketing platforms and explore new digital marketing methods to improve the brand visibility and participation;
3. 负责公司网站的 SEO 站内优化及网站关键词排名优化,提升网站的流量;
Be responsible for internal SEO optimization and keyword ranking optimization of the website of Busch China to increase the website traffic;
4. 协助组织与执行线上及线下的市场活动,包括在线研讨会、高峰论坛、网络维权等;
Assist to organize and carry out the online and offline marketing activities, including webinars, seminars, online rights protection, etc;
5. 上级安排的其它相关工作。
Other related work assigned by the superior.
Knowledge, Skills and Abilities:
1. 具有创新的思维、较强的创造力和细节执行的把控能力;
Innovative thinking, strong creativity and control ability of detail execution;
2. 具备较强的数据监控及分析能力,能够依据分析结果制定有效的营销推广方案;
Strong data monitoring and analysis ability, and formulate effective marketing promotion plans based on the analysis results;
3. 优秀的语言表达、沟通、项目统筹和监管能力,注重团队协作精神;
Excellent language expression, communication, project planning and supervision ability, and pay attention to teamwork spirit;
4. 热爱探索新鲜事物,对当下热点敏感度高;
Love to explore new things and be highly sensitive to current hot spots;
5. 了解搜索引擎的排名机制、索引机制及其相关指标,了解市场上相关数字营销平台的核心优势极其运行机制;
Understand the ranking mechanism, indexing mechanism, and related indicators of search engines, and understand the core advantages and operational mechanisms of relevant digital marketing platforms in the market;
6. 良好的计算机技能,熟练使用多款设计软件者优先(InDesign, Photoshop, Adobe Illustrator 等);
Good computer skills, proficient in using multiple design software is preferred (InDesign, Photoshop, Adobe Illustrator, etc.);
7. 较好的审美能力,较强的写作文字功底。
Good aesthetic ability and strong writing skills.
Qualifications, Training, and Experience:
1. 大学本科及以上学历,市场营销等相关专业优先;
Bachelor degree or above, major in marketing and other related majors is preferred;
2. 英语听说读写熟练;
Proficient in English listening, speaking, reading and writing;
3. 三年及以上相关工作经验。
At least three years of relevant working experience.
工作地点
地址:天津和平区天津-和平区金谷大厦(滨江道)
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职位发布者
HR
普旭真空设备国际贸易(上海)有限公司
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贸易·进出口
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公司规模未知
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公司性质未知
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上海市松江工业区东部新区茜浦路195弄5号