You drive and set the regional omni commercial and customer agenda together with China Brand Hub, based on the global plan. You are accountable for omni strategies and targets and driving total omni strategy development. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You support Sales markets in driving your regional concept strategy Maximize profitable net sales and customer base for your region – short and long term. Accountable for net sales for your Customer concept in the region – ensure full understanding of your regional sales situation through sales and customer behaviour analysis Drive concept strategy and commercial priorities towards sales markets Coordinate the quantified Omni goal setting process for your Customer Group and align with the regional growth playbook direction, in collaboration with BU Identify need for short and long-term actions to increase selling based on relevant analysis, ensure relevant actions are taken, and do follow up on said actions Identify opportunities, threats and set priorities for the region based on biggest sales/customer impact. Cooperate with other regions and supply chain to develop method for sales and planning Store specific: Together with the Store Portfolio Merchandise Manager, set strategy leading to healthy and modern store portfolio for your Customer Group Store specific: Together with Regional HoM/Commercial Merchandise Manager and Head of Omni Demand